Many artists see great opportunities in stepping into the art NFT market. In our blogpost, we provide tips and strategies for you if you want to succeed with your art NFTs from the start.
Tell a story – your story
In order to sell your NFT with profit, you need to tell an intriguing story about your personal brand and your art. A story always transmits values, perspectives, and experiences which will make your followers identify with you and be more immersed in your art.
Ask yourself the following questions:
- What role is it that I chose?
- What is remarkable about my art?
- What are my most important values?
Create a community and offer value to your tribe
Listing your NFT and hoping someone will buy it does not always work out. Most successful NFT artists and traders have a supportive community.
Connect with your audience on Twitter, Telegram, Discord and any other social media that can connect you with others. But that is not all: for your community to grow you need to offer some value that persuades people to want your NFTs.
Let’s think of different possibilities for creating an art NFT community:
- Reserve some NFTs as a giveaway once your collection is launched
- Involve your community for a long time before launching your connection, and share insider information only with community members
- Organize votings and include your followers in the decision-making process – it will create strong bonds with your product
Choose your marketplace
Researching which marketplace represents your niche the best is essential for your success. Pro Tip: in case your artworks require a lot of data, check upfront the upload capacity of each marketplace (regularly it is 30-50 megabytes on the upload).
OpenSea is the biggest NFT marketplace: it offers 15 million different listings. This marketplace works on Ethereum and to interact with it you need to have a MetaMask wallet. An advantage here is that one must mint NFTs only when selling items, so you first list and offer your art.
4ARTechnologies NFT Marketplace is an all-in-one toolbox for artists. Within one single app artists can create the first truly valid biometric passport for their artwork, and secure copyrights of digital and analog artworks. In next to no time it is possible to upload artwork, mint an NFT and offer it for sale on the integrated marketplace. There is no need to create a wallet and use cryptocurrencies, instead, users can buy in-app credits with their credit card in order to use the services.
Rarible is an NFT marketplace focused on art. Minting here is free but if you want to list an item, it requires payment. An item that is listed on Rarible can also easily be transferred to OpenSea. At Rarible you first mint your art and pay for it even if it never gets sold. Rarible has its own token called Rari token, which gives owners more benefits on the platform.
Apricot is a platform that is less well-known and particularly beneficial for musicians. Here, a fan of a band can buy a meet and greet with their favorite star, concert cards or music content. When selling an NFT one can choose many settings like the duration of the auction and minimum bid. Also, the percentage of creator royalties for all future sales can be adjusted here, which is a great option for passive income streams.
Nifty Gateway is one of the most well-known marketplaces reserved for music and artwork. One special feature of this platform: In order to buy NFTs, users don’t have to buy Ethereum, payment with credit cards is possible as well. When an NFT is sold, 5% of the commission fee applies plus 10% for creator royalties.
Recently the scandals of spam and fraud in some NFTs have put several platforms on the spot. Mainly the fake art or lack of clarity with the copyrights have been constant issues. 4ART’s Marketplace solves these problems with KYC verification, clear rights ownership and a forensic watermark with documentation. Another key element is the possibility to choose from several blockchains to mint the work.
Price strategies for art NFTs
Finding a proper price can be overwhelming as there is a wide price range for art NFTs.
Our tips will help you to find an ideal price for your art:
- Choose a fair price for your art that you would pay for your NFT. As an NFT newbie don’t compare yourself with over-hyped projects.
- Creator royalties for your art should be around 10%. The more you think your artwork could be resold, the lower you can go with royalties.
- It might be tempting to duplicate your NFT many times. But here quality over quantity is important; keep your artwork scarce to drive up the price in the future.
- When choosing a price, keep in mind the hidden fees that the buyer has to pay. In some cases they can be 5 to 10x the NFT price, depending on the Gas price.
Get professional support for your art NFT career
The NFT market is a very dynamic field and it is normal to feel overwhelmed. We at 4ARTechnologies provide professional consulting for minting, curating and selling your art NFTs! Don’t hesitate to reach out to us for a consultation.
About the author:
Alina Archelrod
Superpower: telling exciting stories.
She always loved painting and drawing. In high school, she often made pencil portraits of her classmates. “Unsurprisingly, I studied art history and art education.” Today she works from Berlin and now goes to the beach only to sunbathe.????️
“See life as a game” is the best advice anyone has given her.
